Models of branding and their application
Marica Mazurek
| Rok vydania: | 2020 |
| Fakulta / útvar: | FHV |
| Typ publikácie: | Vedecká monografia |
| Väzba: | Pevná |
| Počet strán: | 116 |
Cena: 9.00 EUR s 10% DPH
The role of brand equity (added value) in branding first became evident a couple of centuries ago, with owners differentiating and identifying their products or livestock. The ownership, differentiation, and recognition aimed to attract the attention of buyers, especially their minds and memory. In modern marketing the reason for branding is a dual beneficiary effort – for organizations the improvement in marketing and equity and for customers known values an easier decision making. Thus, attitudes about and perceptions of products and services in the minds of customers became a remarkable element of branding, especially in the association of images and brand equity creation.
Upozornenie: Pre tento tovar nie je možné zvoliť spôsob dopravy Osobný odber EDIS - blok HB
Súbory na stiahnutie:
 Obsah publikácie | 167 kB |
